UKRAINIAN FONT TRADITION OF THE 20TH CENTURY AS A BASIC FOR AUTHORIAL INTERPRETATIONS IN STUDENT TYPE DESIGN

Abstract

The purpose of the article is to study the issue of the Ukrainian font tradition of the 20th century as a basis for the formation of authorial interpretations in student projects on the development of fonts and typefaces. The relevance of the topic is due to the growing interest in the national artistic heritage in the field of graphic art, as well as the need to integrate it into the educational process of training future graphic design specialists. As a result of the study, it was established that due to the plastic features and structural-semantic parallelism of historical graphemes of letters from the 16th–17th centuries. and graphemes in the letters of artists of the 20th century, an image of the “Ukrainian style” is created in both text and casual fonts.
The article presents the results of the study that the authors have collected over the past years while managing diploma qualification projects at the Department of Graphic Design of the Mykhailo Boychuk Kyiv State Academy of Decorative and Applied Arts and Design. It has been established that the appeal to the Ukrainian font heritage of the 20th century contributes to the formation of authorial approaches in student design through stylization and conceptual rethinking of historical forms.
It has been proven that such an approach in the preparation of future bachelors of graphic design ensures the integration of historical artistic heritage into modern design and design activities, the development of authorial thinking and the ability to create modern font solutions with a distinct national identity.
The practical significance of the research results lies in the possibility of their application in the practice of design education and professional activity, in particular in the process of creating modern font projects based on the Ukrainian font tradition of the 20th century.