A STUDY OF THE INFLUENCE OF LINE AND COLOR ON EMOTIONAL PERCEPTION OF ARTISTIC IMAGES IN KAZUMASA NAGAI’S POSTERS

Abstract

This study aims to identify the properties of line and color in the creation of concise visual materials using environmental posters by the prominent contemporary graphic designer Kazumasa Nagai as an example. The article’s key findings are based on an analysis of posters from the collection of the «4th Block» Environmental Poster Museum (Kharkiv, Ukraine). The article presents representative examples of environmental posters by Japanese designer Kazumasa Nagai and explores the artist’s visual language, characterized by a distinct imagery created by lines and the emotional and communicative nature of the colors used. The author’s works explore the theme of nature conservation, reflecting Japan’s traditional Shinto reverence and compassion for all living things. The advantages of using line and color as the primary means of shaping the visual language of contemporary environmental posters are highlighted. The ability of graphic design to overcome language barriers, influence perceptions of the surrounding world, evoke emotions in response to visual images, and transform communication into experience is highlighted. The relevance of this topic stems from the need to demonstrate how the fundamental elements of graphic design—line and color—shape the visual language of a message, create emphasis, direct the viewer’s attention, and influence the emotional component of information perception. The poster’s properties are highlighted as an important artistic discipline and graphic design object, intended to popularize ideas of civic engagement and channel creative potential toward environmental safety. Environmental posters are an educational tool designed to initiate social, political, and cultural processes in society.