ARTISTIC PROJECT DESIGN OF ELECTRONIC BOOK PUBLICATIONS: RELEVANCE AND DEVELOPMENT PROSPECTS

Abstract

The aim of this study is to analyze the relevance of the artistic design of electronic book publications for modern design and the prospects for the development of such a service market in the future. During the research, we used general scientific methods of comparative analysis, synthesis, induction, deduction and synchrony; the principle of «incomplete comprehension of the object» (when clarifying the trends in the development of book printing in Europe and Ukraine). Main results: Ukrainian national standards for publishing are reviewed, current trends in demand for books in general and electronic publications in particular are analyzed, popular digital services for creating book publications (online platforms and software) are examined, and the main digital platforms for hosting e-books and their features are discussed. A comparative analysis of the design features of printed, electronic, and interactive book publications is conducted, taking into account their differences in the following criteria: physical medium, presence or absence of visual effects, financial component, accessibility, method of interaction with readers, and environmental criteria. As a result of this study, we have established that printed book publications will not lose their relevance for a fairly long period of time. Conclusions: due to the constant increase in prices for such a product, a tendency may develop in the medium term towards significant popularity or even a transition to electronic versions of books by many Ukrainian publishing houses. Therefore, designers need to take into account this trend in the development of the services market. Electronic book publications are relevant, since modern users are increasingly consuming information through digital media. They ideally correspond for a dynamic lifestyle and are available at any time and in any place.