SEQUENTIAL ART AND COMIC DESIGN IN THE WESTERN GENRE

Abstract

The purpose of the article is to reveal the essence of sequential art in the Western genre. The design objects of famous comics in the Western genre were chosen as the research material. Art historical analysis revealed the features of the design of Western comics and its communicative properties. Scientific study of the works of Ukrainian and foreign authors allowed to reveal the history of comics in their chronological sequence and to determine the main features of sequential art in the Western genre. Sequential art, comic art is a global cultural phenomenon, a significant phenomenon that has its own visual language, social significance and responds to the problems of individual freedom, equality, justice, good and evil, human protection, and also develops the horizon of imagination of social development. Analysis of sources on the history of the formation of comics as an art genre and design concepts of its visual language testifies to the importance of this direction for the creative understanding of social space and anthropology. Comics can be defined as a synthesized form that combines visual art and literature, creating a holistic picture of visual history. Comics are a kind of self-expression of creators, their reflection on the socio-political processes of society's development. Due to their form, comics simplify complex plots and openly highlight socio-political topics. In this sense, comics are an important element of modern culture. This genre of creativity is developing, retaining its significance as an important component of modern art. Determining the main trends in its development in the space of art and design, interaction with society is a further direction of scientific studies.