INTERDISCIPLINARYNESS IN ARTBUSINESS AS PART OF MODERN CREATIVE INDUSTRIES

Abstract

The article explores interdisciplinarity as one of the key methodological strategies for rethinking contemporary artistic activity. The relevance of the topic is due to the complexity of artistic processes, the active interaction of art with the socio-cultural environment, technological innovations and economic models of the functioning of culture. The purpose of the study is the theoretical and methodological substantiation of interdisciplinarity as a strategy in contemporary artistic practice. Based on the analysis of research by international and Ukrainian researchers devoted to the contemporary art market, interdisciplinarity is substantiated as a strategic factor in the transformation of artistic activity. The article is based on the author's own experience, on the basis of which the discipline "Art Business" was introduced into the educational process and current contemporary art practices were introduced in the artistic environment. The study analyzed the interaction of art with economic, managerial and technological processes, outlined the role of art business as a factor in the formation of new models of organizing artistic practice in the modern art industry of creative industries. According to the results of the study, the main dimensions of interdisciplinarity in contemporary art were identified - socio-cultural, technological, economic and artistic, and also outlined the changing roles of the artist, curator and art manager in the art market environment. The methodological basis of the study is a complex of general scientific and special methods that allowed us to consider artistic activity as a multidimensional socio-cultural and economic phenomenon. The hermeneutic method contributed to the interpretation of the existing traditional idea of the art industry of the art market. The historical-comparative method allows us to compare traditional and modern models of artistic practices. The cultural-creative method allowed to integrate an interdisciplinary approach into modern art education and practice as a new methodological strategy of art business in the conditions of the art market. The art historical method allowed to analyze artistic practices in the context of interdisciplinary processes. The results of the study show that interdisciplinarity, as a strategy, contributes to the formation of a new approach to the creation of a competitive artistic product and the rethinking of the mechanisms of interaction of art with the audience and cultural institutions. The conclusion is made that interdisciplinarity is not only an analytical tool of art history, but also a principle of organizing modern artistic activity, which determines the current trends in the development of the art market. The obtained results confirm the feasibility of using an interdisciplinary approach as a methodological basis and strategy for the development of modern artistic activity. The practical significance of the work lies in the possibility of using its results in art historical research, the educational process, curatorial and exhibition practice, as well as in the field of creative industries.