ADAPTIVE DESIGN IN THE GRAPHIC ENVIRONMENT: INTEGRATION OF ARTIFICIAL INTELLIGENCE

Abstract

The article presents a comprehensive study of contemporary practices of adaptive and inclusive design in the graphic environment, shaped by active digitalization and the implementation of artificial intelligence technologies. Adaptive design is considered not only as a technical tool for adjusting visual solutions to different media and conditions of perception, but also as a conceptual strategy for creating universal and flexible systems capable of ensuring an individualized user experience. Special attention is paid to the analysis of key principles of adaptability– flexibility, universality, personalization, and modularity—and their transformation under conditions of intensive digital development. The inclusive dimension of design is examined in relation to adaptability, since the integration of AI technologies opens new opportunities for expanding the accessibility of graphic materials and communication platforms. The article highlights the potential of artificial intelligence in graphic design: generative design as a method of automated creation of creative visual solutions; personalization of content taking into account users’ features and needs; optimization and automation of work processes; ensuring inclusivity through the adaptation of images and texts for different audiences, including people with special needs. A comparative analysis of modern AI tools, in particular Adobe Firefly, Figma AI, and Canva Magic Tools, demonstrates a tendency toward the integration of intelligent algorithms with designer-friendly interfaces, which contributes to the improvement of quality and efficiency in project activities. The results of the study confirm that the implementation of artificial intelligence in the graphic environment not only expands the boundaries of creative possibilities but also establishes a new balance between automation and human creativity. AI emerges as a tool that supports inclusivity, makes design more accessible and comprehensible for different social groups, and helps to overcome communication barriers. The implementation of the outlined tasks of adaptive and inclusive design, in combination with AI technologies, defines a promising direction for the development of the contemporary graphic environment, ensuring not only technical efficiency but also cultural, social, and ethical significance of visual communication.