TRANSFORMATION OF CREATIVE SECTORS UNDER THE INFLUENCE OF THE MODERN CREATIVE ECONOMY

Abstract

The article highlights the unique role of creativity as a central element of the creative economy, which has emerged as a key driver of modern society. The creative economy is grounded in the use of human imagination, original ideas, and cultural expression, enabling the creation of not only economic but also social and cultural value. Creative industries, such as art, design, media, music, and film, hold immense potential for transforming economic models, generating new job opportunities, and stimulating innovation.Special attention is given to how creative approaches contribute to developing innovative solutions to contemporary challenges, such as digitalization, globalization, and intercultural communication. The article analyzes the success of creative industries in ensuring inclusivity, fostering cultural enrichment, and advancing cultural identity. A significant aspect is emphasizing the connection between creativity, technologies, and social progress.The authors stress that the development of the creative economy is impossible without actively encouraging creative talents, creating a supportive environment for their realization, and investing in creative resources.Particular emphasis is placed on the role of cultural identity and social inclusion in developing the creative economy, as well as its contribution to shaping a sustainable future. The article underlines the need for investments in the creative sector, support for talents, and establishing conditions for innovations that will ensure the flourishing of creative industries.The article views the creative economy as a powerful tool for enriching modern society, transforming its socio-cultural and economic structure, and shaping a sustainable future. The main focus is on the inexhaustible potential of creativity as a source of innovation, inspiration, and harmonious development.The authors emphasize the necessity of societal awareness of the significance of the creative economy not only as an economic tool but also as a means of cultural enrichment and social progress.