THE ARTICLE EXAMINES THE TRANSFORMATION OF THE HUMAN FORM IN VISUAL ART UNDER THE INFLUENCE OF DIGITAL TECHNOLOGIES

Abstract

It analyzes the role of digital art, NFTs (non-fungible tokens), and augmented reality in shaping new approaches to depicting human essence. The significance of globalization and technological progress, which have led to a rethinking of the human form, is highlighted. The study illustrates how contemporary artists, through digital art, explore issues of identity, social roles, emotional sensitivity, and interaction with technology. Research Methods: A comprehensive approach was employed, combining several complementary research methods. This enabled a multidimensional analysis of the phenomenon of digital art in the context of the transformation of visual representations of humans: Historical-cultural method: Applied to study the historical evolution of visual representations of humans, their role in art across different eras, and the influence of sociocultural contexts on their formation; Comparative analysis: Used to compare traditional artistic practices with modern digital forms of art, particularly to analyze differences in techniques, symbolism, and ways of representing the human form; Systemic approach: Allowed for viewing digital art as an integrated system that combines technologies, artistic concepts, and social interactions, particularly the impact of innovations such as artificial intelligence, NFTs, VR, and AR; Empirical method: Used to analyze specific examples of digital art created with advanced technologies such as neural networks, blockchain, and virtual reality; Predictive method: Applied to identify future development prospects for digital art, including interactive formats, adaptive works, and new technological trends. Scientific Novelty: The scientific novelty lies in the comprehensive study of the transformation of the human form in digital art under the influence of emerging technologies. The article proposes a new interdisciplinary approach to analyzing the evolution of visual representations by integrating artificial intelligence, NFT, virtual reality, and augmented reality technologies. This work expands the boundaries of contemporary art studies, contributing to an understanding of how technological progress transforms artistic practices, social relationships, and aesthetic values in the context of globalization. Conclusion: The article provides an analysis of the transformation of the human form in digital art practices that emerged at the intersection of technology, culture, and social change. It emphasizes that the development of digital technologies has radically altered approaches to depicting the human figure, leading to new understandings of human identity in art. Visual representations of humans created through digital media acquire new characteristics, such as dynamism, interactivity, and adaptability, offering artists numerous opportunities to explore complex social, cultural, and psychological themes.