ARTIFICIAL INTELLIGENCE AND GENERATIVE ART: A SYNTHESIS OF TECHNOLOGY AND CREATIVITY

Abstract

The article thoroughly explores the interaction between artificial intelligence (AI) and generative art as a unique synthesis of cutting-edge technologies and creativity. It examines key aspects of AI application in artistic practices, including deep learning algorithms that enable the creation of unique artworks, as well as the personalization of art, which opens new horizons for audience engagement. Significant attention is paid to the democratization of the creative process, where art becomes accessible to a wider audience through automation and technology. The article analyzes the impact of generative art on traditional forms of artistic activity, particularly the transformation of approaches to creating, perceiving, and evaluating artworks. The authors address ethical issues arising from the use of AI, such as defining authorship, responsibility for the outcomes of the creative process, and the potential loss of human uniqueness in art. Additionally, the study explores new formats enabled by AI, including interactive installations, virtual galleries, and augmented and virtual reality objects, which create an entirely new dimension of artistic experience. The advantages of AI in art are highlighted, such as the speed of creation, scalability of processes, and innovation in approaches to creativity. At the same time, the article draws attention to challenges faced by society in this domain, including legal, moral, and social issues such as intellectual property rights, conflicts between traditional artists and technologies, and the risk of establishing artificial standards of beauty and aesthetics. The research aims to provide a comprehensive understanding of AI's potential in artistic processes, its influence on shaping contemporary culture, and the integration of technology into artistic practice. The conclusions of the article offer a deeper assessment of the significance of AI for the future of art and society as a whole.