THE ROLE OF NATIONAL MOTIVES IN CONTEMPORARY UKRAINIAN DESIGN AND THEIR INFLUENCE ON GLOBAL TRENDS

Abstract

The purpose of the study is to study the role of national motifs in modern Ukrainian design and assess their influence on the formation of global design trends. Special attention is paid to the integration of ethnic elements in graphic design, fashion, jewelry and interior design. The study aims to determine the prospects for using traditional Ukrainian motifs as a tool for preserving cultural heritage and strengthening economic competitiveness. The research methods include an analysis of scientific literature, a classification of approaches to integrating ethnic elements into design and a comparative analysis of the impact of these elements on local and international audiences. The use of a multidisciplinary approach allowed us to take into account the cultural, economic and social contexts of the use of national motifs. The results of the study demonstrate that the integration of ethnic motifs into modern design contributes to the preservation of national identity, increasing the international recognition of Ukrainian brands and the formation of cultural dialogue. The main directions of adaptation of Ukrainian motifs were the use of ornaments in graphic design, symbolic adaptation of traditions in branding, as well as the combination of ethnic elements with modern technologies, such as 3D printing and laser engraving. In addition, the study revealed a significant economic potential of creative industries focused on the implementation of ethnodesign. The conclusions of the study emphasize the importance of national motifs in the formation of competitive design that meets the requirements of the global market. Practical recommendations are proposed for the effective use of ethnic elements, in particular, the adaptation of traditional motifs to modern trends, the integration of national elements into fashion collections and educational programs. The study contributes to the further development of the Ukrainian creative industry and its integration into the world cultural space.